Building a network is key to a successful commercialization strategy. Speak as frequently as you can about your technology with industry experts, patients, healthcare professionals, suppliers, hospital purchasers, researchers, and mentors. Making the right connections may create opportunities for your technology’s success.


  • Reach out to a nearby SmartZone, Regional Innovation Centre, or university technology transfer office for assistance.
  • Get connected to potential users to learn more about the problem you are trying to solve with your technology.
  • Identify suppliers and other business partners you want to engage during the commercialization process. What types of manufacturing will your technology require? If developing a digital health technology, will you need to contract software engineers?
  • Reach out to experts to understand regulatory requirements early on.
  • Determine which academic resources and industry experts you can leverage. Could forming a new partnership with university researchers help you test and validate your technology?
  • Identify opportunities for working with health systems through pilots to establish the clinical or economic benefits of your technology.



StartUp is a podcast produced by Gimlet, an award-winning narrative podcasting organization that discusses the challenges of starting a business.

The Startup Owner’s Manual

The Startup Owner’s Manual advises entrepreneurs step by step as their businesses become profitable.

The Lean Startup

The Lean Startup is a book that guides entrepreneurs in testing their vision throughout the commercialization process.

Concept to Clinic: Commercializing Innovation Program

The Concept to Clinic: Commercializing Innovation Program provides medical device innovators with the specialized business frameworks and essential tools to successfully translate biomedical technologies from the lab to the market.


EPICentre provides programs and services that are intended to help students and recent graduates start and grow their businesses.


MaRS provides venture services to support healthcare innovators and move them in the right direction toward commercialization.

Medtech Canada

Medtech Canada is the national association representing Canadian medical technology companies. The organization works with federal and provincial-territorial governments, health professionals, patients, and other stakeholders on behalf of the companies it represents.

Ontario Regional Innovation Centres and Michigan SmartZones

Regional Innovation Centres and SmartZones are entrepreneurial support organizations connected by geographical location. Find your local Regional Innovation Centre and SmartZone to receive support.

Small Company Innovation Program

The Small Company Innovation Program matches small-to-medium Michigan-based technology companies with experts at Michigan’s 15 public universities and awards grant funds for research, development, and testing projects.

TechAlliance of Southwestern Ontario

TechAlliance of Southwestern Ontario provides no-cost services to qualified startup companies and entrepreneurs, helping them move from an idea to an operating business.

University of Michigan Fast Forward Medical Innovation

The University of Michigan’s Fast Forward Medical Innovation offers resources and commercialization support for biomedical researchers with innovative ideas.

WEtech Alliance

WEtech Alliance helps entrepreneurs launch new ventures and connect with academia; provides education and networking opportunities; and advocates for the region’s thriving technology and innovation companies.